Overview
Wipfli Website Redesign
Wipfli had two needs: refresh their current website based on the lackluster performance of their current site and create a new website for a newly acquired branch of the firm called "Wipfli Digital." Our team was simultaneously working on a brand refresh, so we needed to incorporate and help shape the brand's visual direction based on the needs of the web experience. I led the design efforts through delivery to the client.
Role
Visual Design and UX
Client
Wipfli and Wipfli Digital
Tools Used
Figma, Adobe Creative Suite
Wipfli Website Refresh
Insights
This creative project had one primary challenge: refreshing the website based on its current structure. Due to budget restrictions, no new templates were allowed. It was essential to carry through the brand's refresh while also molding it to align with the needs of Wipfli’s digital experience. I brought hierarchy and consistency to create a more digestible experience.
Wipfli Digital Website Design
When Wipfli acquired the digital firm PunchKick, its primary objective was to leverage Wipfli’s reputation to gain clients in a new area of business. To accomplish this, we kept the visuals closely tied to the parent brand, Wipfli. Ultimately, we created a dynamic visual experience tailored to their creative clients.
Insights
